The Spanish Wine Federation (FEV), in collaboration with Arum Estrategias Internacionalización S.L. and the Spanish Institute of Foreign Trade (ICEX), organized the first Spanish Wine Exposition in Peru and Colombia on the 28th and 30th of May 2013, in Lima and Bogota respectively.
The exposition in Lima took place at the Westin Lima Hotel & Convention Centre. It brought together 26 companies from different regions that presented wines from 25 Spanish Denominations of Origin . With the assistance of the Spanish Commercial Office in Lima, and as parallel activities to the event, two tasting seminars under the titles Pairing Spanish Wine and Manchego Cheese and Pairing Spanish Wine and Iberico Ham were presented with wines in the exposition. The tastings were given by Cristina Vallarino and Johnny Schuller who are well-known in Peru. Peruvian and Spanish specialties were served during the event.
In Bogota, the event was organized with the collaboration of the Spanish-Colombian Comercial Office and the Business Association of D.O. Ribera de Duero Wineries (ASEBOR). A total of 33 companies participated in the event, 6 of which were members of ASEBOR. The exposition took place in the Bogota Royal Hotel and brought together wines from 27 Spanish Denominations of Origin and Geographic Indications. Three seminar-tasting were organized here, two of which were sponsored by the FEV. The first, The Variety of Spanish Wines was given by Carlos Andres Ramirez; the second, Spanish Red Wines from Different Regions by Jose Rafael Arango; and the third, sponsored by ASBOR, The Red Wines of Ribera del Duero was given by Jose Rafael Arango. Spanish and Colombian tapas were served to the visitors.
The expositions and tastings, both in Peru and in Bogota, were directed exclusively towards professionals from the wine sector in each country who were specifically invited for this purpose. Importers and distributors as well as buyers for supermarkets, hotels and restaurants, sommeliers and trade media representatives were also in attendance.
The total attendance to the events were 168 professionals in Peru and 186 in Colombia, revealing the enormous interest that Spanish wine generates in these markets. Both expositions were very successful.