Projects

Promotion of Gourmet Products within the EU, USA and Canada 2004-2006

In collaboration with the European Union (DG Agriculture) and Federations of the Food and Beverage Industry in France (ANIA), Portugal (FIPA), Italy (Federalimentare) and Spain (FIAB).

Consorcio del JamónArum designed the strategy and directed it together with the FIAB, as well as being the organisation implementing this programme for the production of European Gourmet Products in the USA and Canada throughout the years 2004, 2005 and 2006.

The following activities were performed:

  • European pavilions were grouped in sectors at trade fairs celebrated in the United States (Fancy Food Shows in New York and San Francisco) and Canada (SIAL MONTREAL) with the participation of European cooks in the USA and Canada.
  • Selection process and hiring of Public Relations and Communication Agencies.
  • Meetings for professionals in Toronto and Chicago.
  • Invitation to journalists of the sector, cooks and restaurant owners throughout the United States and Canada to visit companies in France, Portugal, Italy and Spain.
  • Marketing materials such as leaflets, press articles, catalogues and so on.

Spanish Food and Agriculture Plan in China 2007 – 2009

Project for the coordination of all activities aimed at promoting Spanish Food and beverage products within the Republic of China (including Hong Kong and Macau) during the second year.

Participants:España pabellón

  • Spanish Institute for Foreign Trade (ICEX).
  • Ministry of the Environment and Rural and Marine Affairs (MARM).
  • Higher Council of Chambers of Commerce.
  • Spanish Federation of Food and Beverage Industries (FIAB).
  • Spanish Confederation of Agricultural Cooperatives.
  • Agencies promoting the Spanish Autonomous Communities (17).

Arum produced the first draft of the plan, its objectives and strategies within a period of three years and defined a primary programme of promotion activities. The following activities were performed:

  • Formation and management of the Spanish Committee for Coordination.
  • Support to some local Committees for Coordination based in Hong Kong, Beijing and Shanghai.
  • Planning and coordination of promotion activities at food and beverage trade fairs in China.
  • Meetings with prominent Chinese importers.
  • Annual planning of promotion activities in collaboration with the Committee members and the Spanish regional and trade offices based in China.
  • Summary of the meetings and annual and final reports.

Foreign Trade Consultancy

Institute for the Promotion of Castille-La Mancha (IPEX)Instituto Español de Comercio Exterior
Advice to the Internationalisation Plan of Castile-La Mancha (together with PRODESCON).

Andalusian Institute for the Agrarian and Fisheries Research and Training
Study for the establishment of an Andalusian Wine Technologic Centre in Jerez (with PREMU).

Spanish Institute for Foreign Trade (ICEX)
Study on the Food Service (HORECA) channel conducted in the United Kingdom, Portugal and Benelux (with PRODESCON).

Spanish Ministry of Agriculture, Fisheries and Food (MAPA)
Study on the impact of biofuel production on the Spanish food and beverage sector (with PRODESCON).

Spanish Institute for Foreign Trade (ICEX)

  • Study on the Food Service (HORECA) channel conducted in the United Kingdom (together with PRODESCON).
  • Study on the Food Service (HORECA) channel conducted in Portugal (together with PRODESCON).
  • Study on the Food Service (HORECA) channel conducted in the Benelux (together with PRODESCON).

International Olive Council (COI)

  • Consultancy for the assessment and evaluation of research proposals in China, Russia, USA and Canada.
  • Consultancy for the assessment and evaluation of promotional campaign proposals in China and Russia (December).