SUCCESSFUL SECOND EDITION OF MADRID FUSIÓN MANILA: THE MANILA GALLEON: EAST MEETS WEST

Madrid Fusión Manila 2016 was an astounding success! The second edition of the Gastronomy Congress and Gourmet Trade Fair took place between April 7-9 in the SMX Convention Center in Manila.

 

The Philippine Department of Tourism (DOT) hosts this event with the clear objective to put the Philippines on the map as a gastronomic destination in Asia. For the second consecutive year, MFM was  organized in collaboration with the DOT, Foro de Debate (Madrid Fusión) and the consultants of ARUM International Strategies.

 

MFM 2016, under this year’s theme “The Manila Galleon: East Meets West”, included the three-day congress with culinary presentations of acclaimed chefs from three continents who discussed ingredients, tradition, innovation and the influences shared since the onset of the galleon trade; a gourmet trade exhibition with demonstrations of Spanish and Filipino products whose objective is to increase awareness and the interchange of alimentary products between both countries; and the gastronomy festival “Flavors of the Philippines”, a month-long celebration of food with activities and events that took place throughout the archipelago.

 

1400 delegates attended the congress, and 8,000 professionals visited the trade fair that had more than 224 exhibitors was representing 17 countries.

 

The stars of the event were the chefs and speakers from both sides of the world.

 

From the West:

 

Antonio Sánchez de Mora (Archivo General de Indias in Seville, Spain); Ricard Camarena (Ricard Camarena, Spain); Jordi Butrón (EspaiSucre, Spain); Dani García (Dani García, España); Oscar Calleja (Annua, Spain); Fernando Pérez Arellano (Zaranda, Spain); Virgilio Martínez (Central, Peru); Enrique Olvera (Pujol, Mexico); Joan Roca (El Celler de Can Roca, Spain); y Jorge Vallejo (Quintonil, Mexico)

.

From the East:

Michael Apiras (Scout´s Honor & Le Petit Soufflé, Philippines); Kevin Cherkas (Cuca, Indonesia); Leah Cohen (Pig & Khao, USA); Amy Besa & Romy Dorotan (Purple Yam, Philippines and USA); Yoshihiro Narisawa (Narisawa, Japón); Tatung Sarthou (Philippines); David Thompson (Nahm, Thailand); Nurdin Topham (Nur, Hong Kong); Jungsik Yim (Jungsik, South Corea and USA).

 

Philippine ingredients, that include a large variety of fruits, vegetables and condiments unknown to most westerners , aroused the interest of the foreign chef- presenters at MFM 2016. Margarita Forés, who was named 2016’s Best Female Chef by 50 Best Asia, brought the chefs to a local market where they had a chance to discover products and try local dishes. This experience later influences some of their presentations on the congress stage.

 

The MFM 2016 Trade Fair, with stands from all over the world, included a Spanish Pavilion sponsored by ICEX and the Spanish Commercial Office in Manila. The Spanish companies present exhibited products such as wines, hams, charcuterie products, cheeses, canned products and other food products of increasing interest in the Philippine market.

Imagen115

Tastings, presentations, lectures and degustations were celebrated in the exhibit hall during the three days of the event, organized by ARUM and the Spanish Commercial Office in Manila in collaboration with the Spanish and Filipino companies who participated this year.

ARUM_slider1